(By Jeffrey Hedquist) Rebranding can be a powerful strategy to maximize your client’s media investment, especially if they have a negative reputation. However, even if their perception in the ...

We hear it all the time, in the business world, in the political arena, in marriages, anytime there is a disagreement or conflict: “Perception is reality.” This aphorism is often used to justify a ...

Throughout my career I have witnessed examples where one true tenet exists: Perception is Reality. What the customer or the media believes to be true will be accepted. Currently, Interactive ...