Running Performance Max alongside Standard Shopping gives advertisers the control, visibility, and reach needed to drive ...

This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. Ever watched your top-selling SKU eat up the majority of your ad spend? All while other high-margin ...

When Google launched Demand Gen campaigns in 2023, they were positioned as a way to build deeper engagement across YouTube, Discover, and Gmail. At the time, they felt experimental, sitting between ...

Performance Max has evolved dramatically since its 2021 launch. If you’re still running campaigns like it’s 2023, you’re leaving serious performance gains behind. With Google rolling out enhanced ...

While auditing PPC accounts from agencies, freelancers and in-house teams, I’ve found that Performance Max campaigns typically fall into one of four categories. Below, I’ll break down each category, ...

Google announced the beta launch of Search themes for Google Ads Performance Max campaigns. Search themes are an optional signal you can use to inform Google AI about your business to expand relevant ...