Forbes contributors publish independent expert analyses and insights. I develop leadership diversity and inclusion strategy for business. Performative allyship is becoming the order of the day, with ...

TikTok, Instagram, and YouTube are full of videos about matcha that, more often than not, aren't really about matcha. Performative matcha is the idea that drinking or preparing the tea has become less ...

When I’m at my wits’ end trying to come up with ways to convince my friends that we should go bar hopping, crash a friend-of-a-friend’s birthday party, or check out the new not-so-secret speakeasy ...