Google Ads clarified information about the latest updates to brand safety controls in PMax across Search, Shopping, Display, and Video. From content labels to keyword exclusions, PMax offers myriad ...

Google Ads announced it is expanding both Smart Bidding Exploration and budget pacing. Smart Bidding Exploration beta for ...

Running Performance Max alongside Standard Shopping gives advertisers the control, visibility, and reach needed to drive ...

The past year has been momentous for AI search engine ads. That’s partly due to ChatGPT’s foray into advertising. But the big ...

The latest performance data for Google Ads campaigns running Performance Max (PMax) in Q3 2023 vs. Q3 2024 paints a mixed picture, according to an Optmyzr study. While advertisers saw modest year-over ...

We’re not quite there yet – but Performance Max, Google’s AI-based ad product, is getting closer. On Thursday, Google announced a suite of updates to PMax that expand its generative AI creative ...

Türkiye's Competition Authority announced on Friday that it has launched an investigation into Google's Performance Max (PMAX) campaign and its potential to distort market competition by combining ...

Google's unveiling of Performance Max (PMax) in 2021 appeared to offer marketers the ideal solution—the ability to enhance marketing efficiency, elevate performance, and yield superior returns on ...

Google has announced the incoming release of several AI-powered updates to Performance Max (PMax) campaigns as advertisers gear-up for the peak shopping season. The updates cover asset testing, video ...

Google rolled out a long-awaited Performance Max (PMax) reporting upgrade, giving advertisers their first clear look at how Search Partners affect campaign results. Driving the news. The update is now ...