When a writer comes up with a striking metaphor, when an engineer solves a tricky problem by combining seemingly unrelated ...

Researchers identify the rostral prefrontal cortex as the essential bridge between spontaneous and executive brain networks ...

Brain-based quitting boost: Researchers found rTMS targeting the self-control region of the brain helped smokers cut daily cigarette use by over 11. Control over cravings: Stimulating the dorsolateral ...

Enhancing prefrontal cortex (PFC) cognitive functions requires identifying suitable exercises that increase cerebral blood flow. A recent study using functional near-infrared spectroscopy found that ...

Stimulating the brain's self-control center via rTMS reduces smoking by 11 cigarettes a day, outperforming reward-suppression ...

Historically, neuroscientists and evolutionary anthropologists assumed that modern humans' disproportionately large frontal lobes and the explosive growth of our prefrontal cortex millennia ago were ...