NEW YORK, NY / ACCESS Newswire / April 23, 2026 / Firefly , the global leader in moving out-of-home (OOH) advertising, today announced an integration withVIOOH , the leading premium global digital out ...

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

The Trade Desk has launched Kokai, an AI platform with advanced features, like cross-platform measurements and a new user interface. Kokai can process 13 million ad impressions per second, ingest ...

Dublin, May 19, 2025 (GLOBE NEWSWIRE) -- The "Programmatic Advertising Market Size and Share Analysis - Growth Trends and Forecast Report 2025-2033" has been added to ResearchAndMarkets.com's offering ...

In-housing programmatic has gone from a nascent trend to the norm as brands seek more control over their first-party data. Sixty-nine percent of brands have either partially or completely moved ...

Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

Three years after the client-side began benchmarking programmatic transparency, the IAB Tech Lab is jumping in with a new ...

Hearst News wants to help programmatic ad buyers target audiences in all channels. The publisher, which serves 80 million users with reporting, community updates and storytelling, has chosen Magnite ...

The popularity of mobile programmatic advertising has recently soared. The subject is mentioned frequently in popular advertising trade journals, at conferences and in social media. But what exactly ...

The embrace of programmatic ad-buying tools is fueling a dramatic uptick in the share of digital ads sold through programmatic platforms, particularly those focused on real-time bidding or RTB. Total ...