Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, ...

IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, and ad-tech platforms to ...

With digital ads booming, Amazon's scale, AI-driven ad tools and diversified model may give it the edge over The Trade Desk.

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

Programmatic ads have entered the chat … bots. On Tuesday, PubMatic announced a partnership with Kontext, a platform that uses LLMs to generate relevant ads within AI chatbots. The integration is ...

SEOUL, South Korea--(BUSINESS WIRE)--GMO-Z.com TECH KR, Inc. launches "AdAffiliate" on March 19, 2026 — a new non-incentive CPI advertising service that integrates SNS programmatic advertising, DSP, ...

The end of an earnings season can be a great time to discover new stocks and assess how companies are handling the current ...

An estimated 40% of South Africa’s digital programmatic advertising spend is either wasted, compromised or actively funding ...

From the Radio World “Who’s Buying What” page: 88.3 WBGO(FM), licensed to Newark, N.J., is the only full-time jazz station in the New York City tri-state area. This fall, it partnered with SoundStack ...

IAB Tech Lab has created a new industry body designed to bring together media buyers, media owners, and ad-tech platforms to improve transparency and governance across digital advertising.