The transaction is designed to strengthen Viant’s AI-powered programmatic buying platform. The post Viant To Buy TVision In ...

NEW YORK, NY / ACCESS Newswire / April 23, 2026 / Firefly , the global leader in moving out-of-home (OOH) advertising, today announced an integration withVIOOH , the leading premium global digital out ...

Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts ...

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a collaboration with AMC Global Media to extend the company’s unified linear and streaming offering to ...

In the first of three AI-specific predictions pieces, we asked an expert panel to gaze into the future of agentic AI, and how it will shape programmatic buying in 2026…. As artificial intelligence ...

Understanding the effectiveness and usefulness of programmatic ad space buying is one sure of way of improving sales and building your customer base within a very short period This type of ad space ...

The company is set to release its latest statistics for the region, including some eye-popping numbers. Mobile inventory available through TubeMogul's network across Southeast Asia grew 720 per cent ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events backed by Paramount Skydance,. The company said Wednesday it would offer ...

When you buy programmatic through an open exchange, cheap high-volume inventory only exists in one place. The long tail of ...

Remarking on the position of programmatic buying strategies in most media plans, Phil Cowlishaw, the head of technology for Ikon communication, remarked that the approach often gets pushed to a direct ...

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

As datasets grow and workflows become more complex, programmatic research infrastructure — the automated, data-driven systems behind today’s investment analysis — is becoming more essential than ever ...