Toni Notarangeli thought she’d misheard when her 8-year-old son Angelo begged her for a toy he just had to have: a plastic loom that helps kids weave colorful rubber band bracelets. Angelo likes to ...

Websites, YouTube videos and apps are providing tutorials for parents to keep pace with 2014's tween craze Parenting manuals? Pfft. The internet is now the flustered parent's first port of call for ...

The Rainbow Loom trend, some have said, is over. The plastic loom with the tiny, colorful rubber bands used by tweens to make bracelets, rings, even flip-flops, was declared dead last Christmas, due ...

The heartwarming story of Rainbow Loom and how its inventor, Choon Ng, engineered one of the hottest fads since Beanie Babies using strategies he learned at Nissan. Choon Ng, a Malaysian immigrant, ...

In September, when Greta Arcudi bought her daughter a bracelet-making kit called the Rainbow Loom, her son, Jake, was a little miffed because he wanted one, too. So she bought him one. "He's way into ...