Maybelline New York is targeting music and gaming communities with the launch of an interactive Roblox campaign, “Makeup Your Mix,” according to a press release. The effort was made in partnership ...

Roblox is preparing major avatar customization updates in 2026, introducing makeup, animation packs, and advanced visual effects, alongside its AI-powered 'Roblox Reality' graphics system. The ...

Roblox is launching e-makeup. The gaming platform, which counts a growing base of 144 million daily active users, has unveiled an inaugural assortment of 100-plus makeup items via its Avatar ...

Roblox, the online gaming platform, has launched a new category called Makeup in the Avatar Marketplace, as well as in the Customize tab. The new Makeup category allows players to customise their ...

Roblox's 2026 plans add new avatar customization options like makeup and animation packs, plus advanced visual effects such as PBR Alpha and emissive maps. Alongside these creative upgrades, the ...

For over 5 years, Arthur has been professionally covering video games, writing guides and walkthroughs. His passion for video games began at age 10 in 2010 when he first played Gothic, an immersive ...

Roblox virtual makeup may be trendy, but player obsession with digital avatar customization has real-world implications. Major beauty brands such as Nars and Nyx are paying close attention to how ...

Roblox is expanding avatar customisation with a new Makeup category in its Avatar Marketplace. Users can now apply layered cosmetics across eyes, lips, face, eyebrows, and eyelashes, with over 100 ...

NYX Professional Makeup launched its spring 2023 collection on Roblox today, according to information shared with Retail Dive sister publication Marketing Dive. The collection can be interacted with ...