Roblox previewed a new in-game advertising format at its Roblox Developers Conference (RDC). Immersive Ads, which are expected to go live next year, include the ability to build 3D portals that ...

It's mid-May 2026, and the Roblox landscape has shifted: promo codes are expiring faster, and the temptation to use 'free Robux generators' is at an all-time high. But for the savvy gamer, there's a ...

The Roblox avatar landscape has shifted dramatically in 2026 with the introduction of PBR textures, advanced animation bones, and new accessory categories like makeup and dynamic clothing. While these ...

Investors eager for Roblox to tap alternative revenue streams will have to wait a little longer. CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings ...

Roblox is rolling out new video ads as part of its efforts to build a $1 billion ad business. It's also expanding its ads team and signing measurement, e-commerce, and tech partnerships. The platform ...

Roblox will be testing the ad format with some developers and advertisers by the end this year ahead of a broader rollout in 2023. Roblox currently derives almost all of its revenue from in-app ...

(Reuters) - Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday. Roblox began ...