It's mid-May 2026, and the Roblox landscape has shifted: promo codes are expiring faster, and the temptation to use 'free Robux generators' is at an all-time high. But for the savvy gamer, there's a ...

Roblox previewed a new in-game advertising format at its Roblox Developers Conference (RDC). Immersive Ads, which are expected to go live next year, include the ability to build 3D portals that ...

The Roblox avatar landscape has shifted dramatically in 2026 with the introduction of PBR textures, advanced animation bones, and new accessory categories like makeup and dynamic clothing. While these ...

Roblox is rolling out new video ads as part of its efforts to build a $1 billion ad business. It's also expanding its ads team and signing measurement, e-commerce, and tech partnerships. The platform ...

Roblox, the popular online game platform -- and game-creation system -- is rolling out two new ad formats as brands try to gain the attention of gamers and inch their way into the metaverse. At its ...