Conversion Rates are the percentage of prospective customers who take a specific action you want. For example, the following are specific conversion rates that an organization may track: The ...

PERQ, an incentive-based marketing company, had recently rolled out Salesvue's sales acceleration and business intelligence solution and was reporting that it had boosted the calls it was able to make ...

Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity such as ...

What is your average conversion rate? MarketingSherpa posed this question for their 2014 Ecommerce Benchmark Study. Nearly 3,000 e-commerce sites responded with reports of sales conversion rates ...

YouTube led the way in “only,” with 14% of sales falling into this category, as well as in “last” at 14%. Thus between “only” and “last,” YouTube was at the bottom of the sales funnel, directly ...

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. But then comes the fundamental question: What’s the actual return on ad spend? Do we know the ...

Jim Mitte, an Entrepreneurs’ Organization (EO) member in Michigan, is the founder and president of Turtlehut, which provides internet marketing solutions focused on driving sales and revenue growth ...

You did all the right things. You put together a nice-looking website, you have great-looking photos, and you wrote clean sales copy. Still, your sales conversions aren’t where you would like them to ...