Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

Synchronizing sales and marketing around a unified, customer-centric approach is essential for pharmaceutical companies ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

In this second part of two-part series, Maggie Miller address the question that many law firm leaders raise once they’ve ...

When teams treat marketing and communications as interchangeable, companies pay the price in wasted budgets and muddled ...

The Good Food Institute found three-quarters of consumers are open to eating plant-based meat, but to win them over alternative protein manufacturers must understand subtle nuances between what ...