Privacy laws are tightening, browser extensions are blocking data, and ad platforms are demanding cleaner data. As a result, how you track user behavior online is ...

Discover what server-side tag manager is, its role in marketing plans and how your analytics strategy benefits from the technology. Marketers are facing a new world of analytics choices and decisions.

Google on Thursday introduced Server-Side Tagging to Google Tag Manager and Tag Manager 360, allowing companies to move third-party tags off their website and into a new server container hosted in ...

President of Internet Marketing at 9thCO, a Canadian digital agency focused on B2B lead gen as well as ecommerce development and marketing. Your web analytics platform is one of the most crucial tools ...