Streaming Media Magazine

Server-Side vs. Client-Side Ad Insertion: Which Side Are You On?

Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...
Streaming Media Magazine

Client-Side vs. Server-Side Ad Insertion: Which is Winning in 2024 and Why

Client-side or server-side? Ask five streaming ad tech experts, and you’ll get six opinions. In this clip from Streaming Media NYC, Streaming Media’s Nadine Krefetz asks execs from Roku, Paramount, ...
Searchenginejournal.com

Server-Side vs. Client-Side Rendering: What Google Recommends

In an interview with Kenichi Suzuki from Faber Company Inc., Google Developer Advocate Martin Splitt recently shared key information about JavaScript rendering, server-side vs. client-side rendering, ...
Hosted on MSN

Why server-side tracking is making a comeback in the privacy-first era

Digital analytics is coming full circle. After years of relying on browser-based tags and cookies, marketers are returning to a familiar concept — server-side tracking — to regain control of data ...