It used to be common practice for a running shoe store salesperson to look at the bottom of the customer’s shoes before recommending what to buy next. They’d assess how worn out the tread pattern ...

What if you could eliminate waste with good design alone? That’s the aim with one of Nike‘s newest sneakers, the Nike Atsuma. With the shoe, the brand wanted to incorporate negative space into the ...

Please provide your email address to receive an email when new articles are posted on . Accurate self-detection of foot strike pattern may reduce the risk of running-related injuries in endurance ...

Throughout the footwear design process, prototypes are a critical step in bringing shoes from concept to reality – but until now the step has been slow and costly. That’s where Mimaki comes in.