“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Navin Thadani, CEO and founder of Evinced.

Customized Ads provide great potential for great ads. Yet when it comes to simple things, marketers often shy away from using feed-based customizations – the implementation costs seem to outweigh the ...

Google Ads is launching a handful of new features, including an easy way for businesses to create video ads. Google Ads’ Liaison Ginny Marvin announces video creation is now available in the asset ...

Opinions expressed by Entrepreneur contributors are their own. I’ve always been a little nonplussed by those who imagine a distinction between salespeople and ad writers. Essentially, they do the same ...