Smart TVs are designed to collect user data to personalize ads and sometimes directly deliver them to viewers' screens. TV manufacturers have been tracking user behaviour through a variety of tools, ...

Today, digital advertising has become one of the most powerful ways for businesses. It is easy for businesses to reach ...

Marketing firms are pinpointing ads by focusing on buying histories, Web-page visits and TV choices. David Freedman, who writes about the technology in Inc. magazine, says he doesn't feel our privacy ...

In September, Samsung announced that it would be bringing ads to some of its most expensive smart fridges. The announcement came out as part of a changelog, with the company later confirming that the ...

Smart AdServer is acquiring DynAdmic for an undisclosed amount to grow its connected-TV revenue. The firm says that the combined company is expected to make more than $250 million this year. Smart ...

There's nothing quite like turning on your smart TV and being inundated with advertisements. It's obnoxious, it slows down your expensive piece of technology, and likely, it doesn't show you anything ...

Channel 4 Sales is launching Smart Ad Engine, a GenAI service that seeks to make it easier for SMEs to advertise on TV. SMEs can access Smart Ad Engine at no cost to generate indicative TV ad creative ...

My understanding is that most new OLED "Smart" TV's are much more intrusive than my 12 year old LCD TV, including the proliferation of ads. I've heard tell that if you have a Roku or other device that ...

Microsoft Ads announced a new, simplified Smart Campaigns setup experience on Thursday, September 8th. The update also includes a key new feature that sets them apart from Google Ads. If you’re ...