Brb, running to Ulta.

If you’ve been feeling particularly uninspired (read: bored out of your mind) by the clean girl aesthetic, no-makeup makeup, and every other iteration of minimalist glam, rest assured that maximalism ...

The colorful trend that reigned supreme in the ’80s is making an exciting return in 2026, albeit with a modern twist.

From cherubic cheeks to water-lily nails.

Ayo Edebiri has quickly become an it girl. While the actor has been topping best-dressed lists for her impeccable style, it’d be a disservice not to shout out the serious glam material she’s been ...

Because the styling was very eclectic and flexible for spontaneous changes, we decided to keep the makeup relatively neutral ...

The best makeup launches don’t just add a little color to your cheeks—they can also completely revamp your routine. Think nail kits that deliver salon-worthy results from the comfort of your home to ...

If makeup-wearers are leaning into trends, it's time to clean out the makeup bag and swap out warm colors for brighter hues.

We’ve mastered the art of beauty sale shopping.

The cream-to-paint Colorshot Metallic Liquid Eyeshadow is a show-stopper. The formula is highly pigmented, easy to blend, and comes in three weightless finishes: velvety matte, ultra-shiny metallic, ...

Shoppers stay loyal to these eyeshadow sticks for their ease of use, long-lasting wear, and rain-proof formula. Check out some enthusiastic reviews from devoted customers. "Held up through both ...