On its recent earnings call, the company suggested it may be more aggressive in pursuing growth opportunities.

Since January 2007, Apple (NASDAQ:AAPL | AAPL Price Prediction)’s flagship has been one product: the iPhone. For 19 years it ...

Despite rising memory costs, the new iPhone 18 price report is good news for Apple buyers. Why? Google's Pixel 10 strategy is ...

The company has made a 180-degree reversal of a long-embraced philosophy. And it's strategically brilliant, given the alternative.

It's been a rough first year for Apple Intelligence, while OpenAI, Meta and Google have made progress with their respective AI hardware strategies. "You may not need an iPhone 10 years from now," said ...

Leaked details for Apple’s 'Project N50' smart glasses reveal a major threat to Meta. From Apple Intelligence to hand-gesture ...

Tim Cook had a highly successful tenure as Apple's CEO, but he leaves his successor with a big gap to fill when it comes to the company's position in AI.

Apple’s multi-front push: Apple eyes AI expansion, crease-free foldables, chip supply diversification, and legal maneuvers in the Epic Games dispute. Clearway’s clean energy play: Clearway reaffirmed ...

Apple's (AAPL) artificial intelligence efforts are in trouble. The company, which debuted its Apple Intelligence platform during its WWDC developer conference last year, was banking on the software to ...

Since Apple TV+ launched in 2019, Apple has earned acclaim for several of its movies. Notably, CODA was the first title from a streaming service to win the Academy Award for Best Picture. So it’s no ...

Apple’s latest Mac announcements may look like routine upgrades. Look closer, and a deliberate strategy behind the new MacBook Neo and updated MacBook Pro lineup becomes clear. On one end, Apple ...

The biggest Apple TV+ hit to date, Severance, is airing its season finale next week. Apple wants to keep all of its new subscribers who joined TV+ for Severance. And as part of doing that, its current ...