FORM has long been one of the leaders in the smart swim goggles market, with Apple even carrying the company's Smart Swim 2 goggles online and in select stores over the holiday shopping season last ...

Eisenhardt is originally from Denmark, with a background in mechanical engineering and entrepreneurship. FORM was born out of a long-standing interest in integrating AR technology into swimming ...

Form makes smart swimming goggles offering a better tracking and coaching experience than a watch when you're in the water.

When it comes to smart swimming goggles, Form has been the undisputed champion since it first launched back in 2019. The concept is simple but brilliant: project your live swim metrics onto a tiny AR ...

Smart swimming goggles pioneer Form has unveiled its long-awaited second-gen model, adding integrated heart rate monitoring, AR compass projections, and improving the fit. It’s been five years since ...