People tend to perceive symmetrical shapes as more attractive and preferable, in comparison to asymmetrical ones. As such, it is not surprising that brand managers favor using symmetrical logos. But, ...

The logo mark 's royal road "symmetric" logo design 33 kinds Mercedes-Benz Ya Toyota Motor Corporation, McDonald's, ROLEX There are a lot of bilaterally symmetrical logo designs of famous companies ...

Few marketing projects pack the punch of a logo design or redesign: Your firm’s logo is the primary visual messenger of your brand, appearing on materials ranging from court filings to Koozies. It’s ...

If the Nintendo Switch logo is mathematically uneven but looks visually symmetrical, was it ever uneven to begin with? It's a design question for the ages, sparked by a particularly eagle-eyed ...