Discover what server-side tag manager is, its role in marketing plans and how your analytics strategy benefits from the technology. Marketers are facing a new world of analytics choices and decisions.

Retailers must deploy and manage complex technical environments that include a plethora of “tags,” or lines of code that include everything from HTML to JavaScript, pixels and digital data. These tags ...

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Learning a new skill, like Google Analytics 4, is intimidating. Add to this the fact that there’s a looming deadline, and you can’t afford to be dragging your feet on getting started. I’m sharing an ...

Ensighten Manage 2.0—the industry's most powerful and scalable enterprise tag management system—is now also the easiest to use. Manage 2.0 introduces a new, intuitive interface that features an ...

Tagging web pages enables important marketing tools and goodies such as visitor analytics, A/B testing and visitor profiling. But now tag management systems are being leveraged by marketers to ...