Every time you open an email, someone may be watching, because hidden within it could lie a tracking pixel—one of the most potent marketing tools today. When you open an email, it quietly pings the ...

Sara H. Jodka of Dickinson Wright PLLC discusses how routine website tracking technologies have been the subject of ...

Your inbox might look clean once spam is filtered out, but that doesn't mean it is private. Marketing emails and newsletters include tracking pixels that call back to the sender when their images load ...

Companies seeking to stem the tide of wiretap lawsuits targeting their use of data analytics tools like tracking “pixels” from Meta Platforms Inc. and Google LLC are looking to a relatively new way of ...

Amazon's audiobook subsidiary, Audible, was hit with a privacy class action over its use of the Meta tracking pixel. The plaintiffs accuse the company of collecting user data, including reading ...

Why pharma marketers pulling back on tracking are seeing hidden costs, and what a more sustainable path forward looks like A class-action lawsuit filed against a major pharma brand last week, alleging ...