Salesforce acquires Informatica for $8B, a lower price than rumored, signaling disciplined capital allocation and a focus on technology integration. The acquisition enhances Salesforce's Data Cloud ...

For businesses already leveraging Salesforce, data is the lifeblood. It fuels customer relationships, drives sales techniques and informs critical decision making. However, as businesses evolve, merge ...

Salesforce, though primarily known for its CRM capabilities, is a massive cloud-based software ecosystem that serves a variety of business functions. Whether you’re looking to build and nurture ...

So, you’re using Salesforce and want to make sure you’re playing by the rules when it comes to data privacy, especially with ...

The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational than ...

Salesforce reported earnings on Wednesday, and while it wasn’t quite the heady rush of last quarter’s unexpectedly strong offering, it was by all accounts decent. And as far as Wall Street is ...

So, you’re wondering about Salesforce and whether it fits into the SaaS or PaaS box? It’s a common question, and honestly, it ...

AI models need to be updated frequently to stay effective in business environments. Proprietary AI solutions can address inefficiencies in current task execution mo ...