Mobile game developers and publishers, with hundreds of games and millions of installs, are protesting Unity’s new controversial install-based pricing model by turning off ad monetization services for ...
Unity’s AI-led ad-tech and game dev growth boosts ROAS and revenue, supports strong guidance, and keeps valuation attractive.
Twenty-one mobile game companies with a total of at least 3.5 billion downloads wrote a letter to Unity saying its download-based price increase will destabilize the mobile game ecosystem. Azur Games, ...
The development community around the world is still reeling from Unity's shock annoucement earlier this week that it would be revising it pricing and would begin charging per-install. That's the short ...
In protest, 19 companies have disabled Unity’s ad monetization in their games. In protest, 19 companies have disabled Unity’s ad monetization in their games. The game developers affected by Unity’s ...