Salesforce's big idea is one that you've heard of before from other enterprise software vendors--a 360 degree view of the customer--with different lens. The big question will come down to executing ...

Even without a true 360-degree customer view, companies can come close to it by using some different identity resolution technologies. Despite what some technology vendors may say, achieving a ...

Forbes contributors publish independent expert analyses and insights. A recent study by Harvard Business Review, conducted in collaboration with Tata Communications, reveals some unexpected news and ...

Every day, marketers have to eat a big bowl of alphabet soup. The marketing solution acronym game leaves marketers confused by similar sounding solutions which perform different tasks. With ...

Customers adapt to disruption faster than most organizations. It’s one of the many lessons we’ve learned since the start of the pandemic. The foundation for the next generation of business rests on ...

NEW YORK--(BUSINESS WIRE)--New research from Accenture (NYSE: ACN) reveals that companies which view customer service as a value center, rather than as a cost center, achieve 3.5X more revenue growth ...