When the athletes were presented with positive visual cues like "go" and "energy" or were shown happy faces they were able to exercise significantly longer compared to those who were shown sad faces ...

Subliminal Projects' 'Visual Languages: Vistas' Exhibition Is a Love Letter to California: In the wake of the Los Angeles fires, a portion of the proceeds from the group show will be donated to the LA ...

Two recent studies have found that subliminal visual cues can improve athletic performance, as well as, physical functioning in older individuals by reducing stereotypes of aging and fatigue.