On Monday, TikTok unveiled a slate of generative AI tools, designed to help automate creative production. They'll not only live natively on TikTok but will also be integrated within Adobe Express and ...

WPP Media has rolled out an “AI-assisted” service, which will help agencies make cutdowns of clients’ original ads for YouTube. The new feature, YouTube 5K, will use AI analysis to help agencies ...

WPP Media launched Open Intelligence June 3, claiming it is the industry’s first large marketing model (LMM) that leverages artificial intelligence to aggregate data for reaching audiences, according ...

WPP has entered into a global partnership with TikTok, making it the first holding company to integrate TikTok Symphony generative AI tools into its marketing toolbox. WPP Open, the agency’s ...

WPP is expanding its partnership with TikTok, becoming what it said was the first advertising and marketing services company to integrate Symphony, TikTok’s suite of generative AI tools, into WPP Open ...

If there’s one thing the ad tech industry didn’t need, it was another three-letter acronym. But here we are. HWA. Last week, WPP Media launched Open Intelligence, touting it as the ad industry’s first ...

AI disruption is "unnerving investors in every industry, and it's totally disrupting our business," WPP's outgoing boss Mark Read told CNBC. The advertising market is under threat from emerging ...

The sheer size of the partners and the scope of the collaboration could be a tipping point for generative AI within agencies. More than 35,000 of WPP’s people are using WPP Open, as are many of its ...

In its Road to 2025 report, ad conglomerate WPP gathered industry leaders to predict key trends shaping the future of marketing. The conversations focused on artificial intelligence, the synergy ...