Google rolls out new data, experimentation and MMM tools to improve measurement

Google is rolling out new measurement tools to help advertisers better connect data, prove impact and make smarter decisions.
Ad Age

Inside Nielsen’s push to incorporate streamers’ first-party data into measurement

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 2 days 4 hours ago By Erika Wheless - 2 days 4 hours ago By Tim Nudd - 2 days 7 hours ago By Erika Wheless - 2 days ...
Morningstar

NIQ Launches Commerce Lab to Build the Data and Measurement Layer for AI-Driven Commerce

NielsenIQ (NYSE: NIQ) today announced the launch of NIQ Commerce Lab, where the company is building the technology infrastructure for AI-driven commerce. The Lab will develop the data platforms, APIs, ...
TV Technology

CIMM Study Explores Big Data Measurement Problems

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...
San Francisco Fed

Data and Measurement

Motivated by growing interest in accountability, transparency, and data-driven decision- and policy- making, questions about the outcomes and impacts of community development activities and ...
Marketing Dive

ISpot.tv earns first-ever MRC accreditation as measurement battle heats up

ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...
Frontiers

From Measurement to Impact: FAIR² Data Articles in Antennas and Propagation

FAIR principles are increasingly being adopted within the field of antennas and propagation to ensure that data is findable, accessible, interoperable and ...