Perhaps you're trying to write Web copy for the first time. Perhaps you're not a writer, but you're charged with developing content. Perhaps you're an interactive pro who's wrestling with difficult, ...

Jerry Cao is a UX content strategist at UXPin — the wireframing and prototyping app — where he develops in-app and online content. For visual case studies of IxD from top companies like Google, Yahoo, ...

In theory, it should be uncomplicated to produce scannable, simple, easy-to-read web copy. The reality: writing web content is rarely a simple task. Web content needs to be accessible to anyone who ...

One of the keys to a successful site is the text you place on it. Personally, I am a stickler for spelling and grammar. One thing that I liked about this article is that it points out that what you ...

When people read copy on a computer screen, especially if they are browsing the web, they tend to skim rather than read more carefully, line for line and word for word, as they might if reading a ...