Apple first introduced App Tracking Transparency in 2021's release of iOS 14.5, iPadOS 14.5, and tvOS 14.5. The feature lets you choose whether apps can track your activity, either wholesale, or on an ...

Apple said today that it might be "forced" to disable a key anti-ad tracking feature in the European Union, reports DPA International. "Intense lobbying efforts in Germany, Italy and other countries ...

Germany's antitrust regulator is reviewing Apple's revised tracking rules after asking the company to address concerns about unequal treatment of third-party apps. The review is led by the ...

Italy's Competition Authority (AGCM) has imposed a €98.6 million ($116 million) fine on Apple over its App Tracking Transparency feature. Since the release of iOS 14.5 in April 2021, Apple has ...

Following legal disputes in Europe, Apple has now threatened to pull out its App Tracking Transparency feature from the region, as it's facing legal battles in Germany, Italy, and other countries, ...

In a statement to the German Press Agency, Apple claimed that it may have to turn off App Tracking Transparency in Europe as a result of “intense lobbying efforts”. Here’s why. In May 2021, Apple ...

The German Association of the Branded Goods Industry and various other group want Apple to be forced to change its App Tracking Transparency rules, reports Reuters (a subscription is required to read ...

Since Apple announced App Tracking Transparency (ATT) in 2021, it has been facing multiple inquiries over how the feature works. In a nutshell, companies such as Meta, as well as advertising and ...

German publishers hope that Apple will be hit with fines and forced to change App Tracking Transparency rules after an antitrust investigation. The feature allegedly favors Apple's apps. The German ...

iOS lets you block tracking on apps and websites in a few taps. Turning off tracking stops targeted ads without breaking apps. App Tracking Transparency puts you in control of your data. When you open ...

German advertising and media groups called on the country's competition watchdog to take further action on changes Apple offered to make to its app-tracking transparency feature. The trade ...