2026 State of Digital Experience Report shows the modern purchase journey is largely invisible to the analytics tools built to measure it, and warns the problem compounds when AI agents act on the ...

Shorter video spots are more effective than previously thought at influencing consumers throughout the purchase funnel, a model that describes the customer journey from first seeing an ad to buying a ...

The digital analytics industry has expanded rapidly, yet it continues to face a persistent challenge: explaining why customers behave the way they do. Despite widespread adoption of sophisticated ...

Your sales funnel is bleeding money. Every day, potential customers enter your funnel, and somewhere along the way, they disappear. The question isn’t whether you’re losing potential customers, it’s ...

There are numerous ways to measure paid search and its contributions across channels. Your PPC strategies can guide specific user behaviors, and in turn, change how you measure attribution and ...

The MarketWatch News Department was not involved in the creation of this content. 2026 State of Digital Experience Report shows the modern purchase journey is largely invisible to the analytics tools ...