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不要讓你的 Side Event，被視為一場「免費吃一餐」！ 現在越來越多於大型會展旁精心規劃的 Side Event，被視為是品牌最直接、最具效率的溝通場域。 但常見的 Side Event 形式為聽簡報時順便吃飯，所以容易被與會者視為「只是來免費吃一餐」的聚會。這不僅浪費了預算，可能也會耗損品牌的專業形象。 我們認為 Side Event 的價值被低估了！ Side Event 的重要性遠換「名片」的場合，應該要轉化為有價值的「連結資產」，應該確保與會者帶著實質的關係與啟發離開。 Orange Gibbon 提供20-40 分鐘高效解決方案：Guiding Networking #引導式交流 於會議開場時進行 Guided Networking，這是快速建立情感連結而設計的方法。 Guided Networking 以引導式邏輯進行： ✶ 自然開場：透過精準設計題目開啟話題，讓對話直接進入有內容的分享，快速跳過尷尬的寒暄，是一個非常適合I人的設計！ ✶ 有效互動：不再只和熟悉的臉孔聊天。透過引導師設計的輪動機制，確保每位參與者都能與多位目標對象開啟深度對話，打破傳統社交的小圈圈。
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