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It was just another standard week on New Zealand farms until an ad stirred up a fuss... A cuss, never before uttered in a NZ commercial break, soon changed the meaning of "Bugger" for the entire country. The shock value of that word, Hercules the dog's role (what a good boy), and the hapless farmer's performance created Kiwi pop culture magic. Watch the full ad here: https://www.nzonscreen.com/title/bugger-toyota-hilux-commercial-1999 #nzonscreen #toyotahilux | NZ On Screen
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